Head of Marketing & BD

James Baker.

Head of Marketing & BD

James has over 16 years of experience as a marketing and Business Development Specialist working solely within the technology space. He started out at a Jersey-based security distributor where his management role led negotiations of the largest managed data security deal of its kind within healthcare, working with over 300 NHS orgs, supplying hardware and software-based management solutions, as well as large deployment experience into local and central government, and corporate entities.

Later in his career, he started his own pan-Europe cybersecurity business and was responsible for co-designing and project managing 8 data security solutions, subsequently deploying in excess of 300,000 units through his self-built partner channels across EMEA.

His entrepreneurial nature led to the first-ever direct flight service from Jersey to Warsaw and Krakow, and the first tech-themed podcast show in Jersey.

James is quick to adapt to market changes and uses the latest marketing tools and automation to help build effective sales and marketing funnels, with his experience comes knowledge in all Nexus service areas. He is also a qualified Change Management Practitioner.